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Welcome to the Success Architect, where we don't just build homes, we build legacies. I'm your host, Jake Lewendahl, custom home builder and coach. Each week, I sit down with builders and entrepreneurs who are ready to 10x their business, their health, and their mindset. This is where blueprints become breakthroughs. Let's get to work. Alright, what's up, everybody? This is Jake Lewendahl on The Success Architect, and I'm so happy to have you guys listening today. Thank you for being here. Today's episode, we're doing something a little different. You only get me solo episode. And lately on Instagram, we've been getting flooded with fitness questions. I am not like a uh trainer or anything like that, but fitness has been a keystone, like pillar in my life for almost my whole life. So everything I say today is not professional opinion. I am not a trainer, I'm not a doctor, but what I can tell you is this is my story, and this is how I go about my life, and if it helps anybody, then that is a huge positive. So I hope you get some good benefit out of today. But again, keep in mind, I'm not a trainer, I'm not a doctor. I'm just here to tell you my story and what I did and answer any questions from Instagram in the most complete way that I can. So that's what we're gonna do today. Today we're gonna talk about, I'm actually gonna have a little bit about my training splits, some nutrition talk, motivation, and kind of the discussion around motivation, and also talking about recovery, discipline, and one of my favorite topics. How does discipline in the gym transfer to the rest of your life in business, personal relationships, things like that? So I want to talk to you guys about how I structure my week. There will be a little bit about how I eat and how I make that happen. And uh also a conversation that's really near and dear to my heart is pushing hard without burning out. So if any of that is of interest to you, today's episode is for you, and I'm so happy to have you here. So uh we're gonna jump in. Like I said, these are questions that have come from Instagram. So I got a quick view of these prior to, but some of these are on the spot, so bear with me. But here we go. So before before we get started in questions, what I also realized what I want to talk about is medical protocol, because nobody asked about that. A lot of people asked about nutrition, a lot of people asked about macros, training splits, things like that. But no one really asked about like blood work and doctors and things like that. And one of the key things that I found in my life, especially once I passed like, I don't know, 32, 33 years old, is that it's almost impossible to have a body that is running at full capacity without being able to see the metrics and the numbers of what is inside your body. And one really easy way to do that is blood work. So my wife and I use a company called BioHacks out of Miami, and this is this is a doctor out of Miami. They are definitely not a like standard practitioner. They focus on blood work, they focus on health, they focus on optimization and longevity. And they are absolutely fantastic, the service is incredible, and they just, I mean, they have access to everything you could ever want when it comes to the right medications to get you the results that you're looking for. So we use them, we do blood work at a minimum every single three months. And, you know, my story kind of starts with, you know, my whole life I've been very interested in fitness. I played soccer in uh high school and early before high school, always just been interested in sports. I got into Olympic weightlifting in my early 20s. And from then on, mostly, you know, CrossFit, things like that in my 20s was my staple. And once I kind of got into my 30s, had kids, things like that, I had to change things up a little. And so what I'm gonna talk about mostly today is my current routine, and I'm gonna answer questions in regards to what I do currently, not what I did in the past. So, for our blood work, I guess what I want to talk about really quick, if anyone is interested, is blood work and a lot of like the alternative medicines that are out on the market right now: peptides, exogeno, exogenous testosterone, things like that. So please remember, again, not a doctor, but this is my story. So when we started on with biohacks, you know, I I had already heard a lot about peptides. I I had never felt comfortable doing them because I feel like there's a lot of opportunities online to get peptides, but I'm not 100% okay putting something from online, even something that says it's specifically from China, into my body and injecting it directly into my body. So I was never super comfortable with peptides until I found the right place to get them. Pharmaceutical grade stuff that is quality tested, things like that. So I started doing that in early 2025. Before that, my regimen had mostly been supplementation through oral supplements. And also I was on clomid and pregnal for my testosterone regimen. The reason I was only on those two and not exogenous testosterone is because we were not done having kids. And exogenous testosterone has the possibility of making it very hard for you to have kids because your body stops working as naturally as it should. So I focused very much on those two because they help your body naturally create more testosterone. It also helped us have kids as quickly as we wanted to. So it was a blessing on all fronts. My testosterone started like, I think down in the like low 200s, mid to mid-200s, actually, because I think 250 is the bottom range for like a standard general practitioner. And today I'm using just standard testosterone numbers. I'm not going to talk about free testosterone stuff, but there's a lot more markers that you'll go through with your doctor. I'm just going to talk about one marker today. So I started testosterone or I started Clomid and Pregno then, partially to help us get pregnant and partially to increase my testosterone because I wanted to be optimized. And so the highest I got on that regimen was somewhere in like the 800s, and then I equaled out probably in the mid-500s. And that was for, that was for like a good three, four years I was on that regimen. And it it did well for me. I definitely saw gains, especially when I first started using it. I want to say I probably added 10 pounds in like a year and a half during that time, because I was only like, I don't know, 100 and let's see, I think I started at like 173 pounds, got up to like 185, and then I equaled out down around like 177. It was really hard for me to hold on to weight and keep fat down and muscle up. So then we had kids, and I stayed on that regimen. Once we had two kids and we knew we were done, I started exogenous testosterone, and that really kind of fueled a lot and increased and got me to a place I want to be. The one thing I'll say is make sure you're doing that stuff with a doctor because there's a lot of blood markers that you have to watch out for when you're doing testosterone. You have to watch all of your estrogen markers, your hematocra levels, like all this stuff, and you want to be under the sub supervision of a doctor who actually knows what they're doing. And so highly, highly recommended for all men, our environment is filled with microplastics and weird kind of shit that reduces our testosterone. And the fact that in our environment these days, we are constantly in like light or fight mode. And this sort of stress on our body reduces our testosterone. So supplementing it, though I've had a lot of people say, hey, like, are you gonna have to be on that for the rest of your life? And it's like, yeah, I probably am, which is okay because essentially the way it was described to me is you have like a baseline of testosterone, and and it's gonna slowly go down as you get older because that's what happens. And if you don't do the testosterone, then you're going to just end up at that baseline again. So if you want to be above, you keep doing it. If you don't, you stop. So I plan to probably continue that for the rest of my life until my doctor says that it's not a good idea. So all I can say is look at getting a doctor. Some there's naturopaths, there's standard doctors, there's all kinds of programs out there. My recommendation be to work through a doctor, make sure that the peptides, the testosterone, all of this is quality, well under quality control check, and that you're getting it from very good compounding pharmacies who you trust because you are literally directly injecting this stuff into your body. 2025, I really kind of hit a pretty solid fitness journey where I wanted to make some changes. I was about 177 pounds. We had just had our second kid, and we had decided that our life was fulfilled and we were done having kids. So we got on with biohacks, started the testosterone regimen, but also started a peptide regimen, all based on blood work. I did a various regimen, various peptides to help with things like mitochondria, IgF-1 increasers. There was a couple months where I was injecting four different things a day. It was probably only for about three months I was doing that. And that sounds like a lot, but it was all based on blood work. It was all based on optimization and longevity. And one of the main ones that we found for me was my mitochondria were not at the proper levels. Honestly, I don't even know what those numbers are, but I were I used a couple peptides for like a three-month stint to help my mitochondria get to a healthy point to where they're properly working, which helped the rest of my body. It helped optimize it, it helped with energy. Everything. And all that stuff helps with longevity. After about a year, you know, I'm down to like between one and three injections a day on various things. There's a NAD plus that I currently do right now. I do IgF-1 increasers are a fantastic way to add muscle, get energy, increase, and optimize your body, longevity. There's lots of different ones, some morlin, ipamorlin, tesamorlin, many other ones. And I've done, you know, a couple different ones throughout the last year and a half on various cycles that my doctor had specified. And it made a huge difference. 2025, I started at about 177 pounds. By October of 2025, I hit about 188 pounds and dropped down to about 8.3% body fat. And that was probably like the top of my game. And it was a lot of muscle growth, really, really fast, which I'm not saying I would recommend. It actually was really hard. I definitely started feeling it in my joints, and it was a little much that fast. So I backed off a little bit and I have now maintained. I maintained between 190 and 195 and somewhere in the 10% body fat range. For me right now, that fits because, and this is going to go into some of these questions, because the uh in my life and in many, many men's and women's lives, there's being a mom or a dad. There's running a business or being an entrepreneur in a business and working your ass off. There is, I said, being a mom and dad, having kids, there's keeping your body fit. There's also being present with your kids, being present with your friends and actually living a life. So what I have had to do is try to work my way to a point where in this chapter of my life, this is what I can do for my body and how I want to look and how I want to perform and how I want to be optimized. This is the amount of time that I can put toward working out. This is the way that I can eat correctly. And this is the way that with those couple things for my body and fitness and longevity, I now have the time to spend on business, being present with my kids, being present with my wife. Again, I'll answer some of this below. But the caveat to that whole thing and finding chapters and finding the regimen that works for you right now is that having a fit body, being optimized and being at your best physically helps with the motivation, the performance and the capacity in being able to perform in business, being able to perform emotionally and be present in your relationships. So after that long run, if people have questions, please feel free to ask about doctor's blood work and anything there. I know I didn't go into a ton of detail, but I'm more than happy to share if there's questions about how I go about things, the medications that I currently use, and any other questions around that. So, first question that we had coming through Instagram is someone mentioning that, hey, I keep starting workout programs and quitting after two weeks. How do you build a routine that actually sticks? And the first thing that I will say, and I I apologize if I'm being harsh today, because when it comes to fitness, it's very interesting. You guys obviously follow me on Instagram. I'm not the guy and a guy who's sitting out there yelling and telling you you're a piece of shit and that you need to work harder and all that stuff. But when it comes to fitness, like the way I look at it is, you know, there's a lot of ways to mentally push through in business and and with relationships and fitness. But and and there's ways to do it without like slave driving yourself, right? But when it comes to like getting up in the morning and working out, sometimes I call that like one item the slave driver. That like that literally just takes like a slap in the face and get your ass up and go do it. So what I want to talk about with this question, and this is gonna actually transfer through for many, is commitment versus motivation. Motivation is kind of bullshit. Anyone can be motivated at any time, but usually motivation is a very, very small percentage of our day. We might be motivated to make one specific phone call because we really want a specific result and that lasts like 10 minutes. We might be motivated on New Year's because we made some shitty resolution about getting fit and that dies off after like three days. Everybody knows that statistic about how many people end up at the gym on New Year's Day and then how many people fall off after three weeks or three days to two weeks. That is the difference between commitment and motivation. When it comes to commitment, that means you're making a commitment to yourself and a commitment to what you want to do with your life. And that comes down to tracking metrics, coming up with a plan. And sometimes one way to do this and to answer the question is to get an accountability partner. And so what I would say is the answer here is commitment versus motivation. What are you committed to? Because I promise you, motivation is not going to do it for you. It's going to get you like 10% of the results that you're looking for. Commitment is where you are going to hit that 100% of the results you were looking for. And another way to do this is join a program because they do programming for you. And when you join a program, usually that means there's an accountability partner who you answer to. You know, you're sitting there, you're actually doing your metrics, and you have someone else looking at your metrics and saying, hey, great job, or hey, you missed this. Like do better next week. So that's how I would do that. What's the one habit you tell your younger self to start way earlier? This kind of has to do with the commitment versus motivation. The one habit that I would say is do what you say you're gonna do. This is something that I feel has been lost in our society. It's been lost in relationships, it's been lost in business. And honestly, it's been lost in how we work with ourselves. Because when I say do what you say you're gonna do, the first person I want you to keep this promise to is yourself. Like if you say you're going to commit to working out X amount of days and eating the proper meals X amount of days per week and getting your macros, the only person you're answering to is you. Unless you have like a spouse or a partner or someone yelling at you, which, you know, that's fine too. But really, you're answering to yourself. Do what you say you are going to do. I promise you, it's it's the same thing as just showing up. If you do that in business, if you do it in fitness, if you do it in your relationships, your life is gonna be so much better and you're gonna see all of these things skyrocket super fast. You're doing this for other people, but really you're doing it for yourself. Question number three is have zero motivation after work. How do you push through when you just don't feel like training? Again, this is the exact same issue that I talked about in question one. This is not a motivation issue, this is a commitment issue. How committed are you to yourself? Have you kept the promise to yourself that you made? And are you just gonna go do it? Because yeah, working out after work sucks. I did it mostly in my 20s. I was like framing houses, I was working on site, and then I'd go to the CrossFit gym, I'd get off work, and I'd jump in my car immediately and try to hit like the 5.30 p.m. CrossFit class. And if I didn't make it, I'd hit the 6.30 p.m. That was in my 20s. Now, working out in the afternoon, that completely sucks, and I don't want to do it. So I know that, and I've committed to getting it done in the morning or maybe even at lunchtime, which doesn't happen very often, but morning is the time that I do it. So, first off, commitment. Second off, work on your schedule. Like look at your schedule, see when you are gonna have the motivation, because you can use motivation, but you got to know that it's only like 10% of the gig. So hit it when you have the motivation. Most likely it's probably morning. So let's get that done and focus on the commitment you've made to yourself. Number four, is it better to focus on one muscle group per day or hit full body every session? So I am looking ahead and I'm seeing some of these questions. And these are definitely questions that are tailored more toward like a trainer or a doctor. So again, I'm gonna tell you my story and my current regimen. Just keep that in mind that I highly recommend getting some sort of accountability partner and preferably getting into some sort of training program, whether it's online or in person, because everybody's body's different. For me right now, though, my trainer currently does like roughly four week phases. And I do train one to two muscle groups per day. So my like average, my average week right now, I'm in a bit of a difficult slash uh big push chapter of business. So I have four scheduled workouts or lifting sessions per week. And usually it's like chest and triceps, day one, day two is legs, number three is back and biceps, and number four is some sort of mix of shoulders and some sort of upper body. If I have a fifth, I love to get a second leg day in there, but sometimes it doesn't happen. So that's the way that I go about it right now. Next question is how do you know when it's time to increase weight versus reps? And again, this this goes into how my trainer does it right now. In those four week phases, I do a progressive overload. I've seen great results from this. I've seen friends and other people have great results from progressive overload. And the way that my trainer does this right now is exactly what I just said for that four lifting sessions per week. We do the same. Workouts for roughly four weeks. Sometimes it's three, sometimes four, sometimes five. And we call them phases. So I do a progressive overload, and the only way that I know that I'm getting that progressive overload is by tracking my metrics. So we use an app, I track every single rep, every single weight, and I'm constantly looking to increase every single week, even if it's by one pound, 10 pounds, 20 pounds. Like it depends on the exercise. So that is what I've noticed has been the biggest game changer for me. I've listened to a lot of podcasts, talked to a lot of doctors and trainers. And basically, what I've heard is if you're not doing a progressive overload and you're doing the same weight every single week, your muscles get used to it and you are not growing. Like your body is pretty freaking phenomenal to the fact that we're when it hits a routine and it gets used to something, your body's kind of lazy because it's so efficient. It's going to stay at the size that it needs to hit what you're doing. So progressive overload makes it grow, makes it know like, hey, we are changing. We are not hitting a stagnant point. What does your actual weekly training split look like right now? I already answered that about three minutes ago. Go back to that question and look. Again, I'm only hitting four lifting sessions per week. And on a bad week, honestly, right now for the past two months, sometimes it's three. And that is based on the chapter of life that I'm in, the place where the business is at, the fact that like we just moved offices, which, you know, the whole team chipped in, and it's, you know, a week-long process between cleaning and moving and painting and all of that shit. So, you know, there's chapters, but it's still a commitment that I made to myself that I'm gonna hold and I'm gonna hit as many as I can. Next couple questions revolve around nutrition. So, what's your take on intermittent fasting? Do you use it or is do you actually use it and or is it overhyped? So I do not do intermittent fasting right now. There are tons of podcasts from very, very reputable people on intermittent fasting. And what I can tell you is about five years ago, I did intermittent fasting. I believe I was on a 16-8 split. So 16 hours not eating, eight-hour eating window. And what I noticed, it's hard for me to hold on to weight when I'm intermittent fasting. At the same time, for anyone who's trying to lose weight, yes, this might help, but it's not a dieting thing. Intermittent fasting is all about autophagy and your cells and regeneration. I do think intermittent fasting, from everything I've researched and all the podcasts that I have listened to and seen and all the people I've talked about, that it is a real thing. It allows autophagy for your cells. And the story I will tell you is about eight months into the year that I did intermittent fasting, uh, I think I only missed like three, four days, something like that. I was really on point with it. I had a bike crash. I went off a jump and I went over the handlebars and uh I scraped up the whole left side of my body, like mostly my like from my hips down to my calves. And what was absolutely mind-blowing is it was like a big ass road rash. It was almost completely gone in less than two weeks. Like I want to say 10 days, that giant wound on the side of my body was almost gone. And that was like the turning point for me being like, oh, holy shit, like this this actually does work. So what I will say is intermittent fasting, in my opinion, does work, but the reason I don't do it right now is it's too hard for me to hold on to weight and it's not going, it's it's not helping in my current goals. There's probably a good chance that I'll go back to it here at some point because I think it is very important for longevity and health, and also helps with digestion, as long as your digestion can handle that much food in an eight-hour window. That was the biggest thing that I had trouble with because also my protein intake is very high. And so throwing like 200, 210 grams of protein into an eight-hour window, in which four of those hours is probably sleeping. So you're really actually only eating for four or five hours, it's ridiculously difficult. So, and that goes into question number nine. How do you eat enough protein without it feeling like a full-time job? It does feel like a full-time job at first. So my macros right now are about 210 grams of protein. And that's how it's been since the beginning of 2025. So about a year and a half. And it was super hard. Number one, I have to supplement it. There's no way I'm getting that from standard food. Otherwise, it is a full-time job and it's just hard to eat that much. So you're hitting a protein shake at least once a day, and that's really how you do it. Supplement it and track it. And when you are eating your meals, they are very high protein. And thing too is like I found that my stomach didn't really like it at first. So the way I did it is I worked into it. I think I started at 190, maybe even 180 grams, and I worked my way up over a couple weeks because my stomach was not liking it very much. Next question revolves around tracking calories and macros. And basically, if somebody says, hey, do you track calories and macros? And has that become unnecessary for you at this point? So, what I'll say is it's never unnecessary to track if you want to hit specific goals. Right now, I'm in a bit of a maintenance stage because of the chapter of life we're in, and I don't find the time to track my stuff. In 2025, I did probably roughly eight months straight of tracking every single calorie, every single macro. And it's mind-blowing. The only way that we were actually able to make it work was we actually got a meal service. I would highly recommend it. If if you have the means, you can hire a chef in your house. There's also other great ways where you don't have to have a ton of resources. There's online programs that have really great food that send it to your house frozen, or some of them are fresh, not even frozen. It's mind-blowing. And the food is freaking delicious. But they're all based around macros. They are also pretty custom tailored to what you want, at least some of them are. So you can say what you need, and they will send you the meal proportions to get you the proper macros. So that is a fantastic way to do it. It also makes it almost mindless keeping track because a lot of these companies even allow like they have like a QR code or a barcode, and it automatically loads into like my FitnessPal or you know, whatever the other ones are. So that's how I would go about tracking. And yes, 100% if you want gains, whether it's to lose weight, whether it's to gain muscle, whether it's to optimize, like whatever it is, 100% macros are the way to do it. Don't forget that when you track macros, you don't track vitamins and things like that. So make sure you're not just eating like pizza and things like that. Even if it does fit in your macros, yes, you can do that for cheap meals, but you need vegetables, you need fruits, you like you need a good gamut of foods to make sure that you are getting the proper vitamins. Question 11. So it looks like these questions all have to do with recovery and longevity. So this is something that I really love. The first question is how do you balance pushing hard in the gym without burning out or getting injured? You know, this one's interesting because in 2025, by October of 2025, I've been, you know, going super hard, trying everything I could to gain weight, lose muscle, and completely optimize. Like I was looking, at that time, I was looking for vanity. I was looking for like an Instagram body. And and you know, it was about eight months of pushing super hard. I was not sleeping enough. I got I got pretty well burned out. My joints were starting to hurt, it wasn't too bad, but it was to a point that I was like, yeah, you know what, this isn't sustainable. So what I would first say is listen to yourself. There's a balance between commitment and making something happen and listening to your body. And the thing that I find is there's a ton of people out there who will use listening to your body and being worried about burning out as an excuse to not hold your commitment or push hard. So this is a place where you have to balance commitment with burnout. And what I would say is that's why it's so important to track the numbers. You track the macros, you track every single lift with the weight and the reps. And that is how you know that you're going to be holding your commitment. And then on the other side, you actually check in and have awareness around your body. Does your body feel good? Do your joints hurt? Do they not hurt? How do you feel when you get out of bed? Are you recovering to the point where you're not super sore? Total side note, but very relevant, is that IgF1 increasers and testosterone for both men and women, I have found in my uh experience, help with recovery immensely. And I'll be honest, right now I am on IGF 1 supplementation. Basically, I'm on Ipamorlin right now. And I like rarely get sore, no matter how hard I push myself. And if I do get sore, it lasts like maybe 24 hours at most. So, I mean, your body recovers very quickly when your blood work is looking correct. And like I said earlier, you use supplementation in order to do that. So I would say to answer this question, balance comes down to balancing commitment versus awareness of how your body feels and being very aware of those things, having an accountability partner, but also like being aware of you know your own stuff. Like I find on occasion it's easy for my back to, you know, to tweak my back or something doing like front squats. So, yes, I do front squats, but not all that often. And when I do them, I am like unreasonably focused on the movement and my posture and the everything that goes into the movement because that's how I've gotten injured in the past. And so it's being aware of your body and your movements and everything that you've done in your history to make sure that you don't get injured again. What's your recovery routine look like? Sleep, stretching, anything unconventional. So stretching, I think, is super important right after a workout. I I personally find that if I stretch right after a workout, it helps with my soreness, it helps with everything a ton. So don't skip that. Sleep is something that is obscenely important and something that I actually struggle with and have been on a journey for the last 18 months on trying to fix. So I am seeing doctors for proper sleep. I'm tracking my sleep, using all kinds of different things for getting the right sleep. You know, there's things like routine when it comes to nighttime hygiene, all of that stuff. The thing that I find, which I'm honestly terrible at, I'll be honest, is turning screens off two hours before. Honestly, I have a screen on right up until I sleep 50% of the time at least. And that's just something that I have not mastered yet. And I'll be honest about that. So sleep is extremely important and it's something that I'm working on right now. I would highly recommend everybody works on sleep. Get some sort of sleep tracker, start understanding sleep hygiene and how you prepare for sleep to get the best sleep. Stretching, I already talked about anything unconventional. I mean, saunas and cold plunges, like there's just research all over the place about how saunas help longevity and recovery, how cold plunges help longevity and recovery. But the thing that I have found is everybody's different. So I listened to a bunch of podcasts specifically around cold plunging and cold therapy. And they gave all these guidelines for like 11 minutes per week of cold therapy at, I don't know, below 53 degrees is like the optimal spot. But I have found that I have to spread it out to a certain amount. Some people like doing three-minute sessions. I find that one and a half minute sessions for me are the best. And I actually find that doing it right before bed is very helpful for me. It helps my sleep and it helps my body recover. That is different than some people recommend. But this is very much a personalized thing, and it takes the commitment to testing out strategies and tracking it to see what works best for you. The one thing I will say for women and men, but especially men who are trying to put on muscle, do not cold plunge right after working out. Now I feel like this should be common knowledge, but I used to do this. I mean, I before I went on this fitness journey about 18 months ago to really gain a bunch of weight and really change my physique and how I feel, I was cold plunging after I work out like four or four times out of the week. And it removes lactic acid, it removes your pump, and it removes the inflammation that actually helps build your muscles. So if you're looking for more research on that, Huberman talks about it a ton. I mean, lots of people talk about cold, cold therapy, and it is very good for longevity and recovery. Last question about recovery is how has your approach to fitness changed as you've gotten older and more experienced? I think I've really kind of hit that on all of these. What I have found that works for me is progressive overload. It's having an accountability partner and focusing on my commitment. It is having awareness around how I feel, as well as comparing that to my metrics. So the biggest thing that I found is like if I don't have an accountability partner or a trainer, then I don't track my movements, which means I don't track my weight. And if I don't track my weight, there's no freaking way I'm doing progressive overload because you can't remember all those metrics, you know, after a couple weeks. So I stay stagnant by tracking everything. I have metrics to go against. And when I track those metrics, I then check how I feel against those metrics, and I make movements based on those two things together. So that's kind of how I go about things, and I hope that helps you guys. The last piece of today's discussion goes back to how does fitness and business work together? So the question is you talk a lot about discipline and business, how much of that carries over from your fitness habits. And I'm actually gonna read the next question because they go hand in hand. What's a fitness lesson that completely changed how you approach challenges outside the gym? So, what I have found is that because fitness has been so important to me, it absolutely has had an impact on the rest of my life, especially business. I had a conversation the other day about sales. Something that I am really focusing on in our business is building our sales pipeline, building an operating system around sales, and really turning sales into somewhat of a science and like a mainstay in our business because everyone knows that sales are what grows a business. But it's really easy for us as entrepreneurs, as owners, once we get enough sales, it's really easy for us to take our foot off the gas and like have the excuse of focusing on operations and making the team run better and culture and all that stuff. And as you guys have heard me talk about, all that stuff is obscenely important. If you can't deliver on your sales, then your sales are futile because they're going to go away. But just because you're working on culture, operations, things like that, you cannot take your foot off the gas on sales. And I've learned this the hard way. So right now we are focusing on creating a systematized way to do sales and to keep our pipeline going. But the thing that I talked about in this conversation is that sales are super fucking uncomfortable. Like, I'm pretty outgoing. I'm definitely more of like a relationship, like visionary type mentality. So it seems like for me to go make a cold call would be no problem, but I hate it. I don't like doing door-to-door sales. I don't like any of this stuff. I've done a little bit of it just to try it and be uncomfortable, but I'm not great at it. And what came out of this conversation I had was that my fear of doing this sales stuff basically is like the exact same as the commitment versus motivation comp conversation. If I only go do sales when I'm motivated, I'm gonna do about 10% of the sales that I need to do. And 10% of the actions is probably gonna result in about 10% or less of the results that I need. So this woman I spoke to is actually my counselor. She was like, why don't you take the same approach to sales as you do fitness? Like you wake up every morning, you have a commitment to doing the action because you've seen that that gets you the results. And you've essentially turned it into a science. You have the metrics, you have the awareness of your body, you have the recovery, everything we just talked about. And it kind of hit me. And like the sad thing is I've had I've had business coaches tell me this in you know different words 30 times. Like, there's a science to it. You go back, you you check how it worked, you, you, you A-B test, you do all this stuff, and you find your science to sailing in your specific industry and your specific business. But it really kind of hit when I talked to my counselor because she brought it to the discussion of fitness. And you have that commitment, you have your metrics, you have your awareness. Now backtrack and create a science-based system for your sales and do not rely on motivation. You rely on commitment. You do the thing and you remember, just like working out, at the beginning, it sucks ass, but when you are done, you feel so damn good that you completed it. And the exact same thing happens for me with sales. I do not want to start it, I don't want to make calls, I don't want to do reach outs. But once I've done them and I've done my one hour a day, two hours a day, whatever it is, all of a sudden I feel so accomplished and I feel so good, and the results start to come. So I hope that helps understand how fitness journeys can transfer to business, to relationships. Like it all is the same stuff. It all can be drilled down to a science, and it all can be drilled down to keeping your word to yourself, making a commitment to yourself and following through. That's my message for the day. Do what you say you're gonna do, do it for yourself, and keep your commitments because I promise you your life is gonna be so for so freaking awesome because you did it. So thank you so much for joining today on The Success Architect, and super excited to talk to you guys in the next one. I will see you guys on the next one. Please don't forget to comment, like, subscribe, all the jazz, jump on Instagram if you have questions about this. We will do our absolute best to get back to everybody and answer these questions in a way that helps you. So thank you, and I'll see you on the next one. Thanks for tuning in to the Success Architect. If today's episode helped you lay a stronger foundation for your business or your life, subscribe and share it with someone ready to do the same with theirs. You can follow me, Jake Lewendah, on social for daily tips on health, wealth, and building success at last. Until next time, keep designing, keep building, and keep leveling up.